Juan's high-school note books were full of car sketches and drawings. His first job was as an illustrator and photographer at a motor sports magazine.

He started working on TV commercials as an assistant director, fresh out of film school in 1984.

By the nineties Juan had become an international high end producer satisfying numerous agencies throughout Australasia, Europe, South and North America and was described as having the resourcefulness of a pyramid builder.

In 2002 he made the commitment to stop producing in order to concentrate on directing automotive work because of his life long passion for car design and visual love of painting with light on sheet metal and chrome.

Juan's 28 years of international experience includes work in some of the most gruelling conditions imaginable. He brings inexhaustible talent, specialized auto-centric skills and a relentless pursuit of excellence to every project he undertakes.